Recently, designers have begun examining how to make logos invoke brand personality traits using animation/motion. When done appropriately it can enhance messaging, engage the viewer, and elevate a brand by allowing trust and connection to form.

Understanding human behavior at a subconscious level typically leads to deeper engagement and curiosity. I often use color to visually communicate deeper engagement opportunities like targeted content or segment-specific forums.

Traditional Japanese flags and Hanko stamps servedas inspiration when crafting the final program lock-up.We also leveraged our initial research & findingsto suggest or craft culturally appropriate solutions (like behaviors, content, experiences, and branded graphics).

Guest Experiences

Team Members

Dealerships

Performance

Logos must be more flexible than ever before; with animation, adaptations, and variations that clients can customize in real-time.